Why did you decide to start your own business? How did you get started?
We have been best friends for over 30 years and have always had a love for organizing, planning, and entrepreneurship. As two women with multiple businesses, we’ve always relied on planners to keep our luxe, busy lives in order. Over the years we’ve come across an abundance of amazing planner options, but never really found one that catered to our specific lifestyles and incorporated all the elements that we loved. We would end up buying multiple planners a year in order to appropriately manage our lives.
One day, chatting about the planners we had recently purchased, we joked about making our own. Then it really hit us that it could be a reality! We started out by brainstorming all of the components of a planner and stationary that we loved but had never seen in one place. Taking both of our creative, strategic minds, we set out to bring the La Femme Luxe Lifestyle Planner to life. Everything we’ve ever wanted in a planner and in our organizational lives, we poured into this brand.
What is the biggest lesson you learned in the first year?
Done is better than perfect! A lot of the time, we wanted to have everything done perfectly, but realized harping on perfection could create loss of time and missed opportunities.
What was the most surprising thing about becoming a business owner?
The most surprising thing we learned about becoming business owners was that there is hardly ever any down time! You sometimes think that being your own boss means more time to yourself, but in actuality you’re thinking about your brand 100% of the time. Either way we wouldn’t trade it for anything.